Did you know that the average worker spends nearly six hours every day using their work and personal email? This statistic helps demonstrate why email marketing campaigns can be so effective at lead generation.
Unfortunately, there’s a serious oversaturation problem when it comes to these types of campaigns. So, how do you make your marketing emails stand out from the hundreds being sent to your potential clients?
Simple: by reading this guide. In it, we’ll walk you through the basics of how to launch email marketing campaigns that keep your audience reading. Let’s get started!
Choose a Platform to Launch Email Marketing Campaigns
If you’re sending off each email individually, then your email marketing campaign is already off to a rough start. The reality is that this is a vastly inefficient way to approach a marketing campaign.
The good news is that there are a variety of marketing businesses online out there that will provide the essential digital marketing tools that you need.
Specifically, this type of software will automate your processes which will allow you to reach more people. They can also help you with things like research, email writing, testing, and distribution.
All of these features take care 9of the mundane tasks at allow you to focus on more big picture things. There are many different platforms out there.
Some good ones include things like Litmus, Hubspot, MailChimp, and MailGenius. So, experiment until you find one that works for you.
Know Your Target Audience
If you don’t know your target audience, then you’re truly shooting in the dark in terms of marketing with emails. What is a target audience? You can think of it as your ideal customer.
It’s the demographic that’s most likely to be viewing your content and engaging with your brand. This is the segment that you should be crafting your emails for.
Remember that when you try to appeal to everyone, you end up appealing to no one. The more specific you can get with the target audience you’re going after, the more effective your email marketing is going to be.
That’s because it allows you to create personalized content that appeals directly to that segment. But, more on that in the next section.
Create Personalized Content That Provides Value
Once you know the different segments of your target audience, then you can begin crafting personalized content that’s made just for them. And no, personalized content doesn’t mean just adding their name at the beginning of the email.
It means using what you know about that customer to touch on their interests, buying behavior, and potential problems that they’re facing. For example, maybe you’re targeting someone who’s experiencing budgeting problems.
Talk about these problems before introducing your product or service as a solution. Remember that people aren’t going to stick around for long if it feels like a robot is talking to them.
However, just because you’re personalizing your email marketing campaign doesn’t mean that you have to hand-write each one. Instead, consider a targeted email marketing strategy that allows you to personalize the content on a mass scale.
Never Forget Your Brand
Your brand name should be at the forefront of every one of your emails. And that doesn’t just mean including it in the first few sentences of the body. Your brand name should either be visible from a sender ID or found in the subject line.
This is important because it exposes your brand to the individual even if they don’t open the email. Remember that not every email is going to get opened. That’s okay.
As long as they’re seeing your brand name, then they’re gradually becoming more familiar with it. And, when they finally do open, it’ll be from a name that they recognize.
Use the Element of Surprise
There are lots of email marketing campaign gimmicks these days. These can be things like sales offers, basic name personalization, or a subject line that gets cut off so the reader gets curious.
While these strategies might work for some people, it’s important to remember that they’re overused. When someone is receiving hundreds of emails a day, then it’s going to get ignored instantly.
But, you know what’s harder to ignore? Genuine surprise. Catching your reader off guard can make someone laugh, then they’re going to be more interested.
So, don’t be afraid to mess around with some jokes. These can be miles more effective than some of the other methods we listed.
Monitor Your Campaign and Optimize
Your first email marketing campaign isn’t going to be perfect, and that’s okay. What is important is to regroup and readjust your strategy. The best way to do this is to monitor how your campaign is doing.
For example, you might learn that a lot of people are opening your emails, but few people are clicking on the links. In that case, you know that you need to be working on your click-through rates.
And, the best way to do this is to change the content found in the email. After all, people are interested in the brand. It’s just that the content isn’t leading them to engage more.
This kind of optimization is key if you want to get the most out of the email marketing campaign.
Keep Exploring to Find More Great Content
We hope this guide helped you learn how to launch email marketing campaigns. Remember that you shouldn’t expect your campaign to be successful right off the bat.
Finding the right strategy for your business takes trial and error. So, don’t be afraid to fail when crafting your emails. As long as you learn something useful, then it’s ultimately a success.
Enjoy learning about this marketing topic? If the answer is yes, then make sure to keep reading to find dozens of articles similar to it.
