Videos have become one of the most engaging forms of content today. With the growing popularity of this video content, more and more manufacturing companies have understood how important it is for them to invest in industrial video production – be it business video, product video, or general company videos, it has become an integral part of marketing. Around 70% of marketers believe that conversion rates via videos are much higher than that of text. Today, when buyers have little to no time, they need everything simplified and put together for them to go through. These industrial videos become that medium for them.
While most manufacturing companies have already engaged in video production, there are still many of them who are hesitant and lagging behind.
In the coming section, we are going to take you through some effective types of industrial videos that, being a manufacturing company, you must consider investing in.
Type 1 – Product Application or Use Case B2B Sales Videos
This is something that works great for those who are selling products to businesses. Through this kind of video, you can easily convey the idea behind your product along with its benefits and series of use cases or applications. This is best for manufacturing companies that deal in the B2B business.
Type 2 – Story Telling videos
The next very popular kind of video in industrial video production is the story-telling video. Through this kind of video, you can tell people the story about how you developed the product and what was the motive behind developing the same. You can also share your story on how you accomplished it and why you think they should buy it. Through these storytelling videos, you can connect with your buyers emotionally.
Type 3 – Video Testimonials
Every testimonial counts and with video testimonials, you not just get a medium to engage more and more people but, also get a chance to build trust and faith. Through video testimonials, you get to advertise your services through your clients. Sounds good, right?
Type 4 -Facility tour videos
This is another very popular type of industrial video that is popular among manufacturing companies. This is the type of video where you take a viewer through your facility. This is most popular among restaurants. This is another way of earning the attention and trust of the viewers.
We hope that these articles helped you gather a perspective on industrial video production and the different types available. All those who are looking for industrial video production services must contact Multi Vision Digital, a one-stop solution for all your video production needs. We hope that you have understood the importance of videos & soon will start investing in creating one for your business. We, at Multi-Vision Digital, create all kinds of industrial videos to help you get more business. Each and every video we create is of the best quality and is made keeping in mind the purpose. So, wait no more and contact our industrial video production experts today.
