Sunday, August 1, 2021
Home Business Tatas to launch coffee brand Eight O’clock - Times of India

Tatas to launch coffee brand Eight O’clock – Times of India


Mumbai: Some 15 years after acquiring Eight O’clock, the fourth-largest coffee brand in the US, Tata Consumer Products is all set to launch it in India, said chairman N Chandrasekaran at the company’s 58th annual general meeting on Friday.
It was through Eight O’clock that Tata Consumer entered the US java market, and since then it has remained a prized feather in the Indian company’s cap. Eight O’clock will debut in the direct-to-consumer (D2C) model next week, Chandrasekaran said. Tata Consumer CEO Sunil D’Souza told TOI that Eight O’clock will be launched on “our own exclusive website” and later sold on other online platforms. The company recently started launching brands in the D2C model as the Covid pandemic has boosted online shopping. Sonnets was introduced as a D2C/online-first coffee brand. An internet search shows Eight O’clock’s price at Rs 1,202 for a 680gm pack, but D’Souza said that’s the pricing by traders. “Our own product pricing will be more competitive.”
Harish Bijoor, founder of Harish Bijoor Consults and a former Tata Consumer executive, welcomed the launch of Eight O’clock in India. “Coffee culture in India today is very evolved as opposed to the early days of my efforts to promote coffee in India,” said Bijoor, who, prior to setting up his own brand consultancy firm, was in charge of marketing Tata Consumer’s coffee portfolio from 1993 to 2001.
“Today, coffee is both liquid and solid in India. The liquid that flows through our cafe chains and vending machines at offices, and the solid that moves through retail outlets as roast & ground and soluble coffees. Indian consumers want to explore a lot more than just coffee and chicory. And Eight O’clock offers that ‘more’,” Bijoor said.





Source link

RELATED ARTICLES

What is a Packaging Sleeve?

Sleeve packaging gives your product a unique look. It is just like a box without tucks or folds. Learn more here to know about the complete guide to this packaging.

Upcoming Weekend Events You Must Attend in Arkansas

People traveling to a place for vacation often search for things to do in that place. For example, if you want to...

Easy Tips For Effective Golf Course Maintenance

A golf course facility spreads over many hectares. For timely completion of maintenance procedures, you need to invest in a long list...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

5 Great Books to Read about Handcrafted Jewelry

If you’re into jewelry either as a buyer or seller, you may also be interested in reading up on unusual handcrafted jewelry topics. Reading...

4 Reasons you should buy an R4 karte

You can certainly do wonders with your Nintendo DS gaming console when you have the R4 karte available to be used with it. If...

What are the things consider buying south Indian jewelers?

South Indian jewelers as luxurious would be exact, however a gross distortion of what it truly is. South Indian gem specialist's styles...

What is a Packaging Sleeve?

Sleeve packaging gives your product a unique look. It is just like a box without tucks or folds. Learn more here to know about the complete guide to this packaging.

Recent Comments