Trump Twitter Twitterkantrowitz Bigtechnology – Donald Trump is known for his penchant for Twitter and a growing list of sources have posited that Trump is also one of the first politicians to use the platform as tool for manipulating public discourse. This has been dubbed as Trump’s ‘Twitterkantrowitz’ – a play on the name of renowned philosopher Immanuel Kant, who popularized the categorical imperative. As digital platforms such as Twitter and Facebook become increasingly important parts of political discourse, digital media scholar Zeynep Tufekci has warned the public of the power these tech platforms can have in amplifying a politician’s message in a manipulative way. In this article, we explore how Trump’s digital media strategy has been framed using Tufekci’s warnings and look at the role of BigTechnology in disseminating ‘Trumpkantrowitz’.
Trumpkantrowitz in Brief
Trumpkantrowitz is a concept developed by digital media scholar Zeynep Tufekci, which combines Kant’s Categorical Imperative (that an action should be done because it is the right thing to do) with Trump’s use of Twitter as a tool for manipulating public opinion. Tufekci’s use of the term is intended to warn us of the power of these tech platforms in amplifying a politician’s message in a manipulative way, which she claims Trump often uses to great effect.
In particular, Tufekci has highlighted how Trump strategically employs his Twitter to avoid condemnation, restore his attention when his approval ratings waver and to polarize opinions due to the targeted nature of tweets. In other words, Trump profits from digital media because of the amplification of only his own messages, while other voices are silenced.
BigTechnology’s Role
When talking about Trumpkantrowitz, it is also important to consider the role of BigTechnology. Companies like Facebook, Twitter and Google have contributed greatly to the spread of Trump’s messages through their algorithms that select which information is shown to users. This power has often been used to push extreme viewpoints and to elevate specific voices over others.
Especially in the case of Twitter, these algorithms prioritize sensational content over facts thus amplifying the Trumpkantrowitz message. This type of algorithmic amplification has been termed ‘hate amplification’ by Tufekci, whereby Trump’s polarizing messages spread easily, due to the system’s preference for emotion-driven tweets or those that support or oppose the President.
Conclusion
Donald Trump’s use of the digital media space has popularized the concept of “Trumpkantrowitz”. Trump’s strategic use of Twitter has been amplified by BigTechnology’s algorithms which generate a type of hate amplification, where his messages are more easily spread because of the emotion-driven nature of these platforms. We can conclude, then, that BigTechnology has contributed greatly to the spread of Trump’s message and has, in many ways, enabled him to wield a greater power through social media.
Related FAQs
Q: What is Trumpkantrowitz?
A: Trumpkantrowitz is a concept developed by digital media scholar Zeynep Tufekci, which combines Kant’s Categorical Imperative (that an action should be done because it is the right thing to do) with Trump’s use of Twitter as a tool for manipulating public opinion.
Q: Why does Tufekci warn us about the power of these tech platforms?
A: Tufekci warns us about the power of these tech platforms to amplify a politician’s message in a manipulative way, which she claims Trump often uses to great effect.
Q: What role has BigTechnology played in the spread of Trump’s messages?
A: Companies such as Facebook, Twitter and Google have contributed greatly to the spread of Trump’s messages through their algorithms that select which information is shown to users. This power has often been used to push extreme viewpoints and to elevate specific voices over others.
Q: What is apptopia twitterkantrowitz bigtechnology?
A: Apptopia Twitterkantrowitz BigTechnology is the combination of Apptopia’s marketing and business metrics tracker, Twitter technology for public messaging, Kant’s philosophical view on morality, and BigTechnology company’s vast users, data and algorithms.
Trump
Q: About apptopia trump twitter twitterkantrowitz.
A: Apptopia Trump Twitter Twitterkantrowitz is the concept of combining Apptopia’s marketing and business metrics tracker with Trump’s use of Twitter as a tool for manipulating public opinion, as well as Kant’s Categorical Imperative.
