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Understanding Norstrat: Origins and Services


In today’s world, businesses span a wide spectrum, from products to services, making it imperative for companies to evolve and stay competitive. In such scenarios, the expertise of business development firms becomes invaluable. However, choosing a reliable partner from the myriad options available can be a daunting task. Among these, Norstrat stands out as a trustworthy choice. Let’s delve into the details.

Unveiling Norstrat

Norstrat is a consulting powerhouse dedicated to delivering both commercial and technological solutions. Their mission is to assist clients in realizing their goals and corporate objectives by transforming plans into actionable strategies. This consulting firm also wears the hat of a strategic communication agency with a strong emphasis on public relations. Recognizing the pivotal role of public perception, they extend their expertise to government affairs and marketing communication. With over a decade of presence in the market, Norstrat primarily operates in the United States and Canada, boasting a team of seasoned specialists across various sectors.

Tracing the Trajectory

This company boasts a rich history deeply embedded in Canada. Its humble beginnings in a small office have culminated in a dynamic presence both in Canada and the United States. Noteworthy is Norstrat’s close affiliation with the military and government, solidifying its position as a top-tier consulting Inc.

In relatively short order, Norstrat has evolved into an integrated communications consultant, offering cutting-edge digital strategies, public relations, and social media marketing services to global businesses and brands. The company’s rapid expansion is indicative of its international ambitions.

The NORSTRAT Objective

NORSTRAT Consulting Inc. operates with a singular focus: to aid clients in achieving their business objectives and, in tandem, contribute to the realization of Canada’s Northern Strategy. At the helm is Lee Carson, a stalwart in Canada’s aerospace and defense sector, with a deep passion for all things polar.

According to NORSTRAT Consulting, Canada’s Northern Strategy represents a monumental opportunity in the twenty-first century. They are poised to play their part and support others in doing the same.

Services in Focus

Norstrat specializes in providing tailored support and advice aligned with client needs. Their offerings include:

1. Strategic Guidance for Northern Strategy Campaigns

2. Subject Matter Expertise

3. Building on the Northern Strategy: Critical Insights

4. Project Definition Support

5. Memoranda to Cabinet

6. Operational Requirements Definition

7. Procurement Strategy Definition

8. Capture and Bid Management Support

These combined strategies form a formidable arsenal in the realm of business development. Each facet plays a crucial role in fortifying businesses against vulnerabilities, while strategic campaigns enhance market understanding.

Noteworthy Achievements by Mr. Carson

Mr. Carson’s track record includes securing over $200 million in government contracts from Canada. Leverage this extensive experience to your advantage.

Additional Offerings:

  • Strategic Business Development Process Training
  • Project Management Support
  • Strategic Project Planning
  • Risk Management
  • Change Management

Decoding the Norstrat Northern Strategy

Originally launched in Canada, the Northern Strategy, or Canada’s Northern Strategy, was introduced by the Canadian government in 2007. It has since gained significant traction in the realm of business development, centering around four key priorities:

  • Promoting Social and Economic Development
  • Asserting Arctic Sovereignty
  • Safeguarding Environmental Heritage
  • Enhancing and Devolving Northern Governance

Clientele Snapshot

Norstrat caters to both industry and government clients, contributing to Canada’s Northern Strategy. Notable clients include:


  • Ultra Electronics Marine Systems
  • Saab Technologies Canada
  • Raytheon Canada Support Services
  • Northwestel
  • Northrop Grumman
  • MacDonald Dettwiler
  • L-3 Ocean Systems
  • L-3 MAS
  • Calian
  • L-3 MariPro
  • Kraken Sonar Systems
  • Hill+Knowlton Canada
  • General Dynamics Canada
  • Deloitte
  • Cassidian
  • Canadian Light Source
  • Babcock
  • Astrium SAS
  • AlphaSights
  • Aker Solutions
  • Airbus Defence and Space
  • Canadian Space Agency
  • Canadian Coast Guard
  • Aerospace Review


  • Aerospace Review
  • Canadian Coast Guard
  • Canadian Space Agency (via Deloitte)

In Conclusion

Every global company aspires to partner with the best in the business to secure a competitive edge. Norstrat emerges as a beacon of trustworthiness in this realm. With core competencies spanning digital marketing, public relations, food and beverage PR, and social media optimization, Norstrat is well-equipped to meet your company’s specific needs. Additionally, services such as market research, branding strategy, identity design, strategic communications planning, and digital consulting further underscore their versatility.

It’s crucial to highlight Norstrat’s affiliation with Hill & Knowlton Strategies. This connection grants H&K’s clients access to a global network and a pool of 400 public relations experts. When it comes to business development, entrusting professionals with a proven track record is paramount. Norstrat stands poised to steer your business towards continued success.

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