Did you know that smells are the most effective sensory cues for triggering memories? That’s right. There’s a reason that catching a whiff of something familiar can immediately send you back to a previous experience in your life.
More and more businesses are trying to harness that power through scent marketing. They turn a simple scent diffuser into a powerful marketing tool. Are you interested in giving it a try?
Here are a few ways that you can use scents in your retail marketing strategy.
Use a Signature Scent
Are you trying to improve your overall branding? Using a signature scent might be your best bet. Mix and match a variety of scents to find the one that works best for your business.
When you have a signature scent, it will remind customers of your business even when they aren’t in your store. For example, if your signature scent is lilac, they’ll think of your store every time they pass a lilac bush or smell some lilac perfume.
Think of the scent as any other part of your branding. It should align with your brand voice and your overall aesthetic. Get creative and try a few different scents to see what works for you.
Consider Thematic Scents
Many businesses use scents that fit certain themes or events. You can do that too!
Often, when we think of thematic scents, we think of “experiences” rather than retail stores. For example, you may smell popcorn in a movie theater or citrus in one of the Disney World resorts.
While it’s trickier to use thematic scents in a retail environment, it’s not impossible. We recommend using them for specific marketing campaigns.
For example, around the winter holidays, why not put gingerbread scents in your store’s scent diffusers? You’ll evoke the warm and comforting scent of cookies baking in the oven and fill people with the holiday spirit (which may encourage them to buy gifts!).
You can do this with various scents year-round. Use beachy scents during the summer, or warm scents during autumn! Your options are limitless.
Try Evoking Certain Moods
Scents are so effective for marketing because they trigger moods and memories. Your HVAC scent diffuser can set the mood for your entire store.
Decide how you want people to feel when they visit your store. If you want them to feel relaxed and peaceful, consider scents like lavender and vanilla. If you want them to feel invigorated, citrus scents are perfect.
Click for scent diffusers and start learning about the psychology of smells so you can influence your customers’ moods!
Use a Scent Diffuser for Scent Marketing
A scent diffuser is actually a great marketing tool as long as you know how to use it right! Use thematic scents, mood-evoking scents, or even a signature scent to improve your marketing strategy!
Picking out new scents for your retail business is a lot of fun, so why not try it?
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