As the world of blockchain continues to surge into the mainstream, more and more blockchain marketing agency businesses are coming into the fray.
If you’re looking to launch a blockchain marketing campaign, the availability of marketing agencies can be a useful perk. At the same time, too much choice can lead to you selecting an agency that won’t deliver on your campaign.
In this article, we’ll break down exactly how you should choose your blockchain marketing agency, as well as giving you some overall tips to follow.
Let’s jump right into it.
How should I settle on a blockchain marketing agency?
When deciding on the right blockchain marketing agency for you, there are several factors you should take into account. How the agency runs will impact if they’re the right choice for you.
To ensure they’re a reputable establishment, look for the following:
- Proof of past clients
- Informational content
- Data about their results
- Consultation Services
We’ll break these down even more.
Proof of past clients
Every company, no matter what industry they service, should have a documented history with clients. This could come in the form of case studies, demonstrating the work they’ve previously done on a blockchain campaign.
If your blockchain marketing agency doesn’t have a page detailing their past clients or a series of case studies, then alarm bells should be ringing. You want to ensure that the company you’re working with can actually fulfill the targets you put forth.
If they’ve done it in the past, they’ll be able to do it again!
One of the most overlooked parts of a business is a functional, rich, and educational blog space. A company’s personal blog page is an opportunity to fill its site with informational articles about its niche.
For a blockchain marketing agency, you should expect to find a set of articles that offer their audience useful content. This is an opportunity for the company to demonstrate their knowledge to their audience, while also showing their understand and can optimize their own website for SEO.
As Guerilla Buzz has discovered, blockchain SEO is vital when it comes to your campaigns. A business that isn’t running a strong SEO campaign on its own site most likely won’t have the tools to ensure your own campaign’s success.
Data About Their Results
In our modern age, nothing is more concrete than data. With over 74 zettabyes of data consumed every single day, the internet is nothing if not filled with this rich source of information.
Due to the availability of data, your blockchain marketing agency should be able to display, with quantifiable data, the improvements they’ve made to blockchain marketing campaigns.
You should be able to find actual statistics on your blockchain marketing agency’s website that past detail campaigns they’ve worked on. Instead of phrases like ‘Increased engagement’, look for quantifiable figures:
- Increased engagement by 55% over 3 weeks
- Boosted leads generated in a one-month period by over 120%
- Developed a blockchain SEO content strategy that produced 12 articles a month for three month
Quantifiable numbers are the mark of a brand that isn’t hiding its performance.
A Great Blockchain Marketing Agency Has Consultation Services
Part of finding the right blockchain marketing agency for you is ensuring that your goals and expectations align with their abilities. The only way to find this out is to schedule a call with an agency and discuss what you expect from your campaign.
When searching for an agency, you should make sure that they offer free consultation calls. This may only be 15 minutes, or it could be an entire hour, but this time is invaluable. Instead of sending 10s of emails back and forth, a free consultation will allow you to quickly and efficiently question the brand.
It would help if you asked about:
- Time Frame – How long does the agency think you should run your campaign for.
- Goals and Results – You should outline the core goals of your blockchain campaign, allowing the agency to understand how results you’d like. From there, they’ll be able to tell you if they can help you achieve your goals.
- Budget – At the end of the day, running a blockchain marketing campaign costs money. You should discuss your budget with the agency and see if you’re on the same page about total costs.
If you align your expectations with the blockchain marketing agency that you’ve found in the above categories, then you’ve got a great chance of forming a fantastic partnership.
From there, you’ll have the best possible chance of launching a successful blockchain marketing campaign.