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Why Apps Get Rejected? Consider 10 Things to Avoid Pitfalls


Everyone who puts in the hard work is eager to see it thrive. 

You’ve polished your app to perfection from the best mobile app development company in Dallas and submitted it to the app store. Now, you wait for the review process to unfold. Things can get tricky here, as app rejections can happen for various reasons. But what happens when your app gets rejected? It’s a common scenario, and in this article, we’ll discuss the reasons behind app rejections and how to steer clear of them.

Let’s explore the essentials to avoid app rejection!

1 – Bugs and Crashes: The Silent Killers

One of the most common culprits is the presence of bugs and crashes. Like a car with a faulty engine, an app that crashes frequently or has glaring bugs won’t make it past the review gatekeepers.

Key indicators while searching for bugs and crashes include:

  • Tiny errors (bugs) can cause unexpected and unwanted behavior. 
  • Crashes let your app suddenly shut down, leaving users frustrated. It’s akin to your car engine stalling on a busy road.
  • App store reviewers scrutinize your app for bugs and crashes because they know these issues can tarnish the user experience.
  • Users often report bugs and crashes, helping you identify and fix issues before they ruin your app’s reputation.
  • Incorporating quality assurance measures protects against bugs and crashes by ensuring that your code is robust and resilient.
  • Apps with a track record of few bugs and crashes have a longer lifespan. 

2 – Incomplete Information: Missing Homework

If your app lacks essential information, such as a clear and detailed description, it’s a one-way ticket to rejection.

Look into these things:

  • The Description
  • Screenshots and Visuals: A Peek Inside
  • Permissions
  • Contact Information
  • Functionality
  • Clarity
  • App Store 

3 – Violating Guidelines: Breaking the Rules

Every app store has a set of guidelines, and if your app crosses the line, it’s likely to face rejection. This can happen if your app contains inappropriate content or violates privacy and security standards.

Keep viewing these things to avoid rejection:

  • App Store Rules
  • User privacy Violation 
  • Security Standards
  • Inappropriate Content
  • Copyright and Trademarks
  • Guideline
  • User Trust

4 – Dated Content: Keeping It Fresh

Think of your app like a magazine. If the content becomes stale or outdated, users will lose interest. App stores want apps that stay relevant and provide value over time.

Things to look out:

  • Users expect up-to-date content in your app. 
  • Relevant information
  • App store reviewers ensure that your app’s content remains relevant. Dated or obsolete content can trigger rejection.
  • Updates
  • User Engagement or user satisfaction with content 

5 – Poor User Experience: The User’s Perspective

If you want your app to be accepted, consider user satisfaction with intuitive navigation. App stores want users to have a smooth and enjoyable experience.

Things to look out:

  • User-centric design
  • Cluttered interface
  • Slow loading
  • Unintuitive design
  • Broken links
  • User complaints
  • App performance

6 – Copycat Apps: The Originality Factor

If your app closely resembles an existing one, it might grab fewer users.

Things to monitor:

  • Unique identity
  • Copyright and trademarks. 
  • User trust
  • User experience
  • App innovation
  • App success

7 – Performance Issues: Speed Matters

Slow-loading screens and unresponsive interfaces are red flags. App stores favor apps that run smoothly and efficiently.

Assess these things while accessing performance: 

  • Speed and Efficiency
  • Loading Times
  • Responsiveness
  • Crashes and Errors
  • App’s code and resources’ optimization

9 – Frequent Updates: A Double-Edged Sword

While regular updates can improve your app, too many too soon might raise suspicions. App stores want updates that genuinely enhance the user experience.

Remain in touch with these things to avoid user distraction: 

  • App Improvement
  • User Engagement
  • Notification Fatigue (Constant notifications for updates can be irritating, so avoid frequent updates). 
  • Stability

10 – Unwanted Surprises: Hidden Functions

Unwanted surprises are hidden functions or features that users don’t expect. Such surprises can lead to user frustration and, in some cases, app store rejection.

What users are expecting?

  • Users expect transparency and clarity in the app’s functionality.
  • Less hidden functions are better. Hidden functions can disrupt the user experience, and your competitors can gain more reputation. 
  • Apps that are upfront about their operations build trust.

How to Avoid Rejection

So, how can you steer clear of the rejection pitfall?

  1. Thorough Testing: Prioritize rigorous testing to catch bugs and crashes before submission.
  2. Detailed Information: Provide clear and comprehensive information about your app.
  3. Guideline Adherence: Familiarize yourself with the app store guidelines diligently.
  4. Regular Updates: Keep your app fresh and up-to-date.
  5. User-Centric Design: Prioritize an intuitive and user-friendly interface.
  6. Originality: Ensure your app brings something unique to the table.
  7. Optimized Performance: Opt for speed and efficiency in your app’s functionality.


The app store review process is there to maintain quality and user satisfaction. By adhering to the best mobile app development strategies and avoiding common pitfalls, you can increase your chances of seeing your app thrive in the digital landscape.

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